A guide to creating your investable business model, with the first questions to consider.

When it comes to investment in 2025, securing equity funding can feel like both an exciting opportunity and a daunting challenge. Whether you're deciding between angel investors and venture capital, or grappling with whether to raise at all, knowing the pros, cons, and current market realities is essential.

The report delivers a thoughtful, strategy-packed roadmap for navigating choppy waters, and in this article, we explore three key themes of the guide, designed to support company executives navigating uncertain times.