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Cashflow Challenges?

No matter what you’re facing, we’ve got your back.

Together we can find the answers to start your business moving in the right direction.

What we do...

Cashflow or profit trouble-shooting

Build the resilient route forward
Together we can locate the source of the problem. We’ll dig beneath the surface to locate issues affecting the wider business - and figure out what needs to be done to turnaround your cash flow and profit.

Insightful business information

Gain understanding for your crucial decisions
Support your decision-making through our forward-planning management reporting. We’ll investigate what the current financials are telling us, what this means projected forward and deliver the analytics together with insightful commercial commentary. Collaboratively we’ll map operational and strategic options to move your business forward. 
These reports can also form the basis to help you secure fund-raising from investors and lenders.

Strategic business planning

Give direction and purpose to your hard work
Creating a budget on a spreadsheet is relatively easy, making it happen takes real understanding of the business and the people who will deliver it. Telling people what to do doesn’t work, especially when you need them to move with change.
We can work with you on a business and a people level, considering what is practical and deliverable strategically, financially and operationally. ​Together we can remove barriers to growth, add cashflow resilience and find opportunities for recovery and back to growth.

Modelling financial outcomes

Gain clarity to inform your complex decisions
When the future’s uncertain it’s hard to visualise all the options and outcomes. And yet decisions are critical at this time.
Our FD insight and modelling is helping clients project decision-focused options. Our models take into account multiple layers of unknowns and variables - the worst, good and best case scenarios. 
These models can then be used to secure a loan, set business recovery options in place, plan for a restructure or to understand the impact of mergers and acquisitions.

Speed strategic problem solving

Gain insight so you can decisively plan for the future
Talk to an experienced and commercial finance director who understands what you’re going through. Find a way forward through a balance of challenging and thought-provoking questions and discussion.

Example of how we can help...


Fractional CFO Support

Unlock operational and strategic support, receive hands-on advice, and access a commercial soundboard. Seamlessly manage cash flow and financial projections with expert guidance. Your CFO serves as a crucial asset at investor and bank meetings. 

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Keeping track of your financial transactions is essential for maintaining financial health and making informed decisions. With our Bookkeeping Support service, you can trust us to handle the numbers while you focus on growing your business.

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Commercial Coaching

Empower yourself with commercial coaching, designed to enhance your financial acumen and strategic decision-making. Our expert coaches will guide you through the intricacies of financial and commercial management, equipping you with the skills and knowledge to navigate the business landscape with confidence. 



"I had the pleasure of working with Amy on a detailed analysis of our retail business. We were going through a difficult restructuring and needed senior financial support.

Amy was absolutely wonderful to work with. She had a genuine interest in the business and indeed its survival. I believe the fact that she cares so much makes working with her so rewarding. It is essential in operating any business to have a clear understanding of the numbers and Amy is dedicated to providing that clarity.

She is rigorous in her analysis and compassionate and enthusiastic in her advice. I would highly recommend Amy as a financial partner, her work provided immeasurable benefit to our business."

Siobhan McKeating



Let’s Work Together

Our team of experts are here to help. Drop us a line or book a quick 15 minute chat to discuss your needs by clicking below!

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Empowering Success: The Newton Theory Approach

Newton Theory is not your average support system. Driven by ambition, yet firmly rooted in doing good, we embody a tough-love ethos that sets us apart. Our mission isn't just about making money; it's about supporting founders and nurturing their potential for success. Passionate about equality, we believe in breaking down traditional barriers and redefining the rules of engagement.

We recognise that traditional commercial financial support can be one-dimensional, leaving business leaders craving fresh perspectives and innovative ideas. That's why we offer a more inclusive, emotionally intelligent approach. We're here to both support and challenge leaders, pushing them to reach new heights and achieve their goals. At Newton Theory, we're not just advisors; we're partners on a journey toward meaningful and sustainable success.

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