ABOUT US
We break down barriers to build up businesses.
Your first barrier falls once you allow in help – the kind that supports and challenges.
Your decision-making abilities improve - you may find that the answers you’re looking for have been there all along. A trusted partner can help you see them.
We put our theory into practice, using our impartiality, emotional intelligence and expertise to get to the heart of your commercial success.
And deliver – decisively.
We believe traditional commercial support is too one dimensional, leaving business leaders missing out on new approaches, thinking and ideas.
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So we bring a more inclusive, emotionally intelligent approach to support and challenge leaders to help them to achieve their goals.
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We’re the sounding board, unbiased advisers and commercial experts who help leaders move their business forward.
Meet the Team
We are a team of experienced entrepreneurial finance directors, accountants, excel specialists and credit control experts, who all understand the numbers and the strategic big picture in which they sit.
Meet The Team
Amy Newton
CONSULTANT CFO/
NON-EXEC COMMERCIAL COACH
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Consumer, Professional Services, Tech, RegTech
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I'm an entrepreneurial CFO who, alongside my stellar team, is focused on inclusively supporting diverse-led businesses. 20+ years experience of raising from angels, VC's and PE. Founded a sports retail chain.
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Founder of Newtons Theory & Inclusive Angel
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Luba Potgieter
CONSULTANT FINANCE DIRECTOR
COMMERCIAL COACH
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Consumer, Professional Services, F&B, FinTech
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Bringing your goals and investment proposition to life in your projections is Luba's specialism.
Owner-managed fast-growth experience with Emma Bridgewater and Stephenson Law. Tech projects across: RoleMapper; Reygar; Distil; LiBi; plus mentoring tech founders.
Hannah Sage
FINANCIAL CONTROLLER
Consumer, Professional Services, Tech, F&B
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With specific focus on problem solving management accounting, cashflow forecasts and dataroom compilation. Working right across our clients, adding insightful value along the way.
Hannah has supported two companies through to exit completion, to PE and trade.
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Rhiannon Phillips
CONSULTANT CFO
COMMERCIAL COACH
Food & Beverage, FMCG, FinTech
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Our Food & Beverage and FMCG specialist, for clients such as Real Wrap Co. A background in Barts, Pukka and Nutrisure, who've all grown and exited.
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A mix of Tech clients, such as Distil.
Karen Bristow
FINANCIAL CONTROLLER
Consumer, Leisure, Tech, F&B
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Experienced finance management in F&B, Leisure and consumer growth businesses. From stock management to cashflow forecasts. Assurance of financial management, team support and communication to boards, are safe in Karen’s hands.
Karen has supported two companies through Crowdfunding raises.
Selena Suchy
MANAGEMENT ACCOUNTANT
Selena is our fully qualified AAT management accountant. From hands-on solving queries, through to preparing your management accounts and investor reports.
Ensuring our clients accounts and reports are accurate, on-time and able to provide meaning informative insight.
Gloria Gomo
ASST MANAGEMENT ACCOUNTANT
Gloria is our part-qualified AAT assistant management accountant, offering flexible transactional support from sales invoices to bank recs and purchase ledger.
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Gloria brings a much needed additional flexible resource for our clients.
OUR VALUES
Independent: By which we mean unbiased, candid, honest and objective. By being a little outside your business, we can ask the difficult questions and be a confidential ear.
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Inclusive: We’re interested in you as a person and believe in the diversity bonus, where innovative solutions come from open minds listening and discussing with equal participation.
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Empathetic: Listening, asking the difficult questions and putting ourselves in your shoes. We value low-ego, a sense of humour and the ability to stay calm in a crisis.
