ABOUT US

We break down barriers to build up businesses. 

 

Your first barrier falls once you allow in help – the kind that supports and challenges.

 

Other barriers soon follow. Like articulating the future you’re actually working towards, seeking opinions from more diverse sources, broadening commercial awareness and listening to ideas from unexpected sources.

 

Your decision-making abilities improve - you may well find that the answers you’re looking for may have been there all along.

 

You just need a trusted partner to help you see them. 

 

We put our theory into practice, using our impartiality, emotional intelligence and expertise to get to the heart of your commercial success.

And deliver – decisively.

We believe traditional commercial support is too one dimensional, leaving business leaders missing out on new approaches, thinking and ideas.

 

So we bring a more inclusive, emotionally intelligent approach to support and challenge leaders to help them to achieve their goals.

We’re the sounding board, unbiased advisers and commercial experts who help leaders move their business forward.

Meet the Team

We are a team of experienced entrepreneurial FD's and accountants, 
who understand the numbers and the strategic big picture in which they sit.
Amy Newton

Amy Newton

Consultant CFO / Commercial Coach Amy founded Newtons Theory in 2017 to bring collaborative, compassionate and tough, change-focused expertise to more businesses. Over a +20 year span as a finance director and entrepreneur, Amy has driven commercial change to a positive outcome on many occasions. Spotting gaps and caring enough to raise problems, Amy supports a wide variety of directors and founders to navigate turnaround situations, rapid growth periods, PE investment and company sales.

Sarah Platt

Sarah Platt

Consultant CFO / Commercial Coach Sarah is a CFO and entrepreneur with over +20 years of experience across PLC, SME and startup environments. Having handled company acquisitions and sales, Sarah is able to draw on crucial insight to help business founders make better and more confident decisions ahead of fundraising. Sarah is also co-founder of a successful creativity consultancy. Our media, marketing and creative sectors expert.

Rhiannon Phillips

Rhiannon Phillips

Consultant Finance Director Over a +20 year career, Rhiannon has helped multiple SMEs in a variety of sectors, to succeed in managing their growth. Rhi enjoys being part of a dynamic and diverse management team, developing the strategy of the business. Experienced at board level in both PE backed and privately owned businesses. A strong interest in ethical sustainability.

Tory Offord

Tory Offord

Consultant Finance Director Over 15+ years experience working in a range of fast-paced large retail and wholesale environments, to heart-centred not for profit organisations, Tory thrives in the commercial nature of the numbers. Helping business owners get clarity and confidence from their financials, through simplification and storytelling (interpretation, forecasting). Tory believes in empowering the understanding of financials through being an honest partner and challenger.

Hannah Sage

Hannah Sage

Consultant Finance Manager & Management Accountant As an experienced finance manager Hannah supports businesses with bringing their management information up to speed and adding insightful value along the way. Hannah has supported two companies through to exit, to PE and trade. Hannah's unassuming considerate approach builds strong relationships, never wavering from being polite, positive and caring, a true inner strength.

Rachel Lay

Rachel Lay

Consultant Financial Controller / Management Accountant Rachel has 15 years cross-sector experience across numerous businesses. Adept at delivering informative management information and mentoring teams to develop and enhance their capabilities. Experienced, qualified, and a great balance of supportive and efficient.

Jess Slack

Jess Slack

Consultant Finance Director & Excel Geek Jess has worked across many sectors, including property, leisure / hospitality and charities. With +10 years senior experience in medium sized businesses and growing not-for-profit organisations. Jess particularly loves system implementation projects, building Excel models and generally giving businesses the tools they need to make the best decisions. Jess is also Financial Director for the Creative Land Trust, a start up charity.

Huw Jones

Huw Jones

Consultant Finance Director

Clare Griffiths

Clare Griffiths

Consultant Bookkeeper

Melanie Mistry

Melanie Mistry

Consultant Finance Director Melanie combines experience as a commericaly focussed finance director with caring deeply, knowing how much your business means to you. Mel is experienced in growing SME businesses and has a track record of delivering improvements in finance processes and ensuring that business owners have the information they need to run the business, including profitability and cashflow planning.

Allyson Morris

Allyson Morris

Consultant Finance Director An expert in forecasting and financial restructuring, Allyson Morris is a chartered accountant who has held several senior finance and board positions. With over 20 years of experience, She has and continues to be instrumental in helping SMEs navigate change.

OUR VALUES

 

Independent:  By which we mean unbiased, candid, honest and objective. By being a little outside your business, we can ask the difficult questions and be a confidential ear.

 

Inclusive:  We’re interested in you as a person and believe in the diversity bonus, where innovative solutions come from open minds listening and discussing with equal participation.

Empathetic:  Listening, asking the difficult questions and putting ourselves in your shoes. We value low-ego, a sense of humour and the ability to stay calm in a crisis.

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Set future success in motion

Your turnaround, growth, investment, sale or acquisition is within reach

- together we’ll uncover the how.

 

Be in touch to learn more.