Invest in the strength

of your investment intuition

Myths

How they play out in the investment discussion 

The business performance facts

The impact

The solutions towards objectivity in subjectivity

Accept the inevitability of your unconscious bias

Yuval Atsom

learn how they relate to your investment decision, to strengthen your ability to see the investment potential

Invest in the strength

of

your investment intuition

facts

experience

facts

myths

notions

facts

stereotype

experience

facts

male founder

"entrepreneur"

"inventor"

"innovator"

"founder"

discussed in detail

myth:

ambitious, risk-takers

names given reinforces 

skills & experience

risk

skills & experience

female founder

"she"

"founder"

not mentioned

myth:

cautious, risk-averse

risk takers, in need of large financial support

myth:

growth orientated

not willing to fully commit to business exploitation and best supported by smaller investment amounts

growth-orientation

myth:

reluctant to grow their business 

resources

for high growth

myth:

resources

assumed resources

myth:

lack resources

lack of competence, lack of financial resources

forgiving of lack of resources, overlooking financial issues, more phases on positive

male founder

myth: perform well

business performance

female founder

myth: under perform

assumed resources

Defended, found excuses when the performance was poor.

When no evidence to prove the business would perform well, the VCs showed trust that they would perform well.

assumed resources

VCs made statements about how women's businesses underperform.

Reluctance to acknowledge when business did well

the business facts

no difference

return on total capital/assets; return on capital employed; profit margin; turnover per employee; capital turnover ratio

the impact for the businesses

38% of the female entrepreneurs were funded

with 25% of the applied for amount

62% of the female entrepreneurs were funded

with 50% of the applied for amount

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