BRINGING WAYS INVESTORS, ADVISORS & FOUNDERS,

CAN BRIDGE THE INVESTMENT GAP TO THE BENEFIT OF ALL

Investors, founders, advisors, collectively, small steps, big changes

Commercial inclusive thinking,
integrated into business as usual

Investor fundraises are at an all-time record high,
escalating competition for investable businesses

Inclusive thinking offers a solution

De-risk Portfolio diversity next on the agenda for institutional investors.
Performance upside  Evidence of performance upside of businesses, investment return, fund return.
Significant untapped opportunity  In the UK, 47% of SMEs are led by female or mixed teams, with < 11% £ investment.

'Companies in the top-quartile for

gender diversity on executive teams

were 21% more likely to outperform on  profitability'

Easy tricks ... Diversify where you network

Overfishing & smaller fish

how to fish in the whole pool

Or bigger fish still to catch?

A great catch?

Behavioural science & research offers

insights that improve our intuition,

at the critical early stage of founder evaluation

The pitch Q&A

"Investors may unwittingly offer female entrepreneurs fewer opportunities to present themselves in the same beneficial manner as their male counterparts, by framing questions differently, investors elicit less favourable responses from female than male entrepreneurs." Dana Kanze

 

Founders, can learn how to identify prevention and promotion style questions, and switch responses to focus on promotion (growth) orientated answers. Founders who switched responses gained 9x more funding. 

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Inclusive thinking for smarter investments