top of page
BRINGING WAYS INVESTORS, ADVISORS & FOUNDERS,
CAN BRIDGE THE INVESTMENT GAP TO THE BENEFIT OF ALL
Investors, founders, advisors, collectively, small steps, big changes
Commercial inclusive thinking,
integrated into business as usual
Investor fundraises are at an all-time record high,
escalating competition for investable businesses
Inclusive thinking offers a solution
De-risk Portfolio diversity next on the agenda for institutional investors.
Performance upside Evidence of performance upside of businesses, investment return, fund return.
Significant untapped opportunity In the UK, 47% of SMEs are led by female or mixed teams, with < 11% £ investment.
Easy tricks ... Diversify where you network
Behavioural science & research offers
insights that improve our intuition,
at the critical early stage of founder evaluation
The pitch Q&A
"Investors may unwittingly offer female entrepreneurs fewer opportunities to present themselves in the same beneficial manner as their male counterparts, by framing questions differently, investors elicit less favourable responses from female than male entrepreneurs." Dana Kanze
Founders, can learn how to identify prevention and promotion style questions, and switch responses to focus on promotion (growth) orientated answers. Founders who switched responses gained 9x more funding.
Inclusive thinking for smarter investments
bottom of page