Cashflow or profit trouble-shooting

When cashflow or profits are not meeting expectations, a business health check looks at why, and what needs to be done.


Identifying the source via the financials, the wider business and listening to you.


Together building the best plan forward.

Commercialise your idea

Focused on building your product or service?


Adding a commercial focus helps your start-up, scale-up, or small business, to get to the next level and commercialise your idea.

Enable & maximise growth

Enable growth and maximise the outcome.


Strategic and financial practical planning, aligned with pro-active change management.


  • A growth and strategic focus, identifying growth barriers and enhancers.

  • Financial analysis, insight and identification of growth and profit enhancing actions.

  • Comparison of current performance, to historical's and budget expectations.

  • Future projections, Profit & Loss and cashflow budgets, planning for growth, identifying quick wins and savings (ie price reviews, cost base drift), laying out medium term plans.

  • Business metrics and KPIs, ie client profitability, team capability, cost base.

  • Short and long term business plans.

  • Managing change implications for your teams.

A commercial sounding board

Speed strategic problem solving

Through a balance of challenging and thought-provoking questions, seeding ideas, and discussing, with an experienced and commercial finance director.

Mentoring your finance team

Mentoring both supports your team and raises their contribution to you and your business.


By mentoring key members of your finance team, you're raising the experience level of your whole team. 


As your business grows, I can offer guidance on finance teams structures, and / or recommendations of trusted external support providers.

Regular ongoing 

FD support

Acting as your hands-on finance director.


With your tailored FD services from:


  • A regular monthly preparation and interpretation of your management results.

  • Coaching on commercial and financial know-how, to the level you want.

  • Ad-hoc call upon FD advice, covering all your financial questions, for instance on client, supplier and employee contract negotiations; forecasts on strategic projects.

  • Encompassing services within growing your business, raising funds or planning an exit, all as your business progresses.

Giving added financial management, controls and insights, to commercially drive your business.

See example 



  • LinkedIn - White Circle
© 2019  Amy Newton