In an environment where a crucial initial test of 'can we work together' applies, where we naturally invest in products and people we relate to,
if we can broaden who and where we relate, we widen the pool for investments.
The widest pool of businesses offers you the most profitable investments.
In a University of Santa Barbara study, business plans were switched male or female names.
Under the female name the same plan was rated less competent and received less (hypothetical) investment
When the business plan was
highly innovative, this
bucked gender stereotypes
of women being less bold and risk loving.
The solution ... investors and founders can both 'lean in'.
Rewire thinking for smarter investments